Republik's TV Spots Promote 'Sarasota'

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ATLANTA Residents and travelers are encouraged to get out more in new television spots for Sarasota magazine by The Republik.

The Durham, N.C., shop has developed three humorous 30-second spots to promote awareness of the Gulfshore Media publication. Creative director and copywriter David Smith said the goal of the corporate identity campaign is to build brand awareness while encouraging Sarasota, Fla., residents to turn off the television and go out and enjoy what the city has to offer.

“Sarasota



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