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At the Jupiter Online Advertising Forum on Wednesday, Jupiter analysts presented a report that showed online ad spending in the U.S. will rebound and grow to more than $15 billion dollars by 2006. The new report also indicated that other digital marketing spending, i.e. e-mail, online promotions, e-coupons, would eventually exceed advertising, totaling more than $19 billion.
Jupiter’s report emphasized that online publishers need to find ways to diversify their offerings and focus on product and consumer rewards.
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