Report: Santa Will Be Giving Fewer Gift Cards

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Nothing says Christmas like a Shell gasoline gift card. Nevertheless, gift cards for gas are one the few bright spots, according to Deloitte’s Annual Holiday Survey. A clear indication of how focused consumers are on necessities versus frivolity, 17% of respondents said they plan on purchasing gas cards as gifts, up from 13% last year.

Overall, consumers said they would be spending less on gift cards this year. While last year, consumers said they’d spend $199 on preloaded cards for friends and family, this year the total is projected to be $151.

“The

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