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Mainland Chinese are proving a quick study of Western brands. In new research tracking the 'most engaging' brands in China, Beijing-based consultancy R3 found that only 19 of the top 50 were from local companies.
Still, some of the country's businesses are starting to understand the marketing game: China Mobile, which operates the largest mobile communications network in the world, weighs in as No.1 with consumers. Rounding out the top 10 are Nokia, Nike, Apple, Li-Ning (a sports and apparel company founded by its namesake, a Chinese gymnast), Lenovo (the former IBM PC unit acquired by the Chinese), KFC, Mengniu (an Inner Mongolia dairy products company), Sony, and Coca-Cola.
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