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A second study conducted by Philadelphia-based Tantala Associates for the Foundation for Outdoor Advertising Research and Education, concluded that digital billboards do not pose a safety threat to drivers.
The study, released Monday (April 13), centered on Rochester, MN, and echoed findings from a 2007 study of digital boards in Cleveland, Ohio.
After analyzing Rochester Police Department data from about 18,000 traffic accidents over a five-year period, the report found that digital billboards in Rochester have no statistically significant relationship with the occurrence of accidents.
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