Report: Budweiser's Iconic Packaging Fails to Maintain Brand's Buzz

TV ads, other marketing efforts soar while in-store perception sinks

When people walk into the market to pick up supplies for a weekend get-together, they often think of Budweiser as an energetic, fun and friendly beer brand—until they hit the beer aisle. Those perceptions take a nosedive when shoppers see Bud’s red 12-pack next to all the other beer brands, according to a newly released audit of major beer brands by Affinnova, a market research firm.