Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
When people walk into the market to pick up supplies for a weekend get-together, they often think of Budweiser as an energetic, fun and friendly beer brand—until they hit the beer aisle. Those perceptions take a nosedive when shoppers see Bud’s red 12-pack next to all the other beer brands, according to a newly released audit of major beer brands by Affinnova, a market research firm.
Despite its iconic packaging, Budweiser fails to receive even an average level of attention on the shelf, and its package design significantly lowers its brand perception, according to the survey of 450 consumers this year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in