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As the critical holiday retail season nears, advertisers are slowly returning to the malls, putting their messages in front of receptive shoppers. According to a report from EYE Corp., a company that offers advertising 250 malls across the country, several categories have significantly increased spending in the second half of the year.
Advertisers in pharmaceutical, insurance and sports have spent four times as much on mall advertising between July and October, compared to the same period last year.
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