Rentrak Taps Bill Livek as CEO

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Media and marketing research veteran Bill Livek has joined Rentrak Corp. as chief executive officer and a director of the company. Most recently, Livek served as co-president of Experian Research Services, where he collaborated on the design and launch of Experian’s adressable advertising service.

In his new position, announced Wednesday (June 17), Livek will take over the day-to-day management of the Portland, Ore.-based research firm, succeeding Paul Rosenbaum who served as CEO since Sept. 2000.

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