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NEW YORK As part of a yearlong effort to reach Hispanic consumers, Panasonic has relaunched its “Save Your Summer” campaign with a bilingual twist.
A Los Angeles promotional tour, tagged “Dale vida a tu verano” (“Give life to your summer”), promotes Panasonic products to a Spanish-speaking audience.
The campaign, created by Renegade Marketing Group of New York, kicked off in Los Angeles June 7 and will continue through Labor Day, aiming to increase awareness of Panasonic products among 18- to 24-year-olds, particularly those in the Hispanic market.
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