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After France won the Guinness Six Nations Rugby tournament earlier this year, to tie in with its sponsorship, automaker Renault has released a campaign aiming to pay tribute to its home country’s perseverance, courage and innovative spirit.
The brand campaign from Publicis Conseil backs the French rugby XV team, reaffirming Renault’s commitment to national sports. The Rugby World Cup is scheduled to take place next year and France is currently seen as one of the favorites to win for the first time.
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