Renaming of LA Staples Center to ' Arena' Shows Digital Currencies' Bidding for Awareness

There's no wistfulness for the office supplies brand, but the generic dot-com moniker may not amount to more than a short-term marketing play

As cryptocurrency continues its rapid ascent into the financial consciousness of investors, the brand is aiming to burnish its rather generic identity into the minds of consumers by taking over the naming rights of the soon-to-be former Staples Center in Los Angeles.