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CHICAGO–Renaissance Cruises is on the fast track with an ad agency review, aiming to select a winner during the next two to four weeks, so it can set sail on a rebranding campaign by the fourth quarter.
Invitations went to agencies that Renaissance executives were familiar with and one that had experience with luxury travel accounts. Derek Correia, svp of marketing at the Ft. Lauderdale, Fla. Company, would only say a “couple” of agencies remain in the selection process.
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