Renaissance Cosmetics Puts Brands Into Play

Renaissance Cosmetics has put a piece of its $25 million ad account in review, confirmed client chief executive officer Norbert Becker.
Becker said the New York company has not renewed its contract with Lambesis, Del Mar, Calif., and has parted ways with McCabe & Co. in New York.
“We want to reconsider the strategy of [our] brands,” said Becker.
Chad Farmer, creative director and partner at Lambesis, said Lambesis was in “constant disagreement [over] brand vision” with Renaissance and that the agency resigned the account. He added that “if the client came to agreements with us on some major issues, we would be willing to talk.” McCabe principal Ed McCabe said his shop and the client split “mutually and amicably.”
Becker said Lambesis is invited to defend its business. The shop has worked on Renaissance business for the last two years, handling Love’s Baby Soft and launching the Fetish fragrance. McCabe handled Tabu and English Leather brands, among others. Combined, those brands are worth approximately $15 million in billings.
Lotas Minard Patton McIver in New York is overseeing the brands until they are reassigned. Lotas Minard will continue to handle the estimated $10 million Navy and Shades by Navy accounts, said Nicholas Longano, the client’s group vice president of marketing. Renaissance has not yet decided whether to invite Lotas Minard to pitch, he added.
Renaissance met with three unidentified agencies last Friday. Longano said he is not focusing on shops in any particular region.
Media duties will remain at SFM Media, New York. –with Rob Lenihan