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Rémy Martin XO and Fred & Farid New York have reunited many of the participants in the brand’s 2022 Lunar New Year campaign this month to ring in the Year of the Rabbit with events and another special bottle release.
“The Lunar New Year Family Spirit” campaign brings back fashion influencer Jessica Wang and Michelin-starred chef Brandon Jew, who once again appear in vibrant photos from Hong Kong-born photographer Michelle Watt. New to the effort are Wu Assassins star Lewis Tan, photographer Kevin Wong and Lucky Chow producer Danielle Chang.
The group appears in a 30-second spot celebrating the holiday as “an embodiment of the art of blending the things we love with the people we love.”
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