Remembering Kobe Bryant; How Olay Will Target Women in the Super Bowl: Monday's First Things First

Plus, how to nail a Super Bowl ad buy

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Remembering Kobe Bryant, Who Died in a Helicopter Accident Sunday

Like many athletes, Kobe Bryant had a second act outside of sports. On top of being one of the great basketball players to ever live, Bryant was married with four daughters, a youth basketball coach and a creative.

Bryant dabbled in advertising as a spokesperson, copy writer and creative director. When Bryant bought a large stake in BODYARMOR Sports Drink, he served as the creative director for the brand’s

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