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NEW YORK Johnson & Johnson has added Mother to its agency roster, awarding creative chores on its estimated $15 million Rembrandt oral-care products account to the independent shop after a review, the client has confirmed.
The client heard final pitches at its Skillman, N.J., offices earlier this week.
In addition to Mother, the following shops pitched: Interpublic Group’s Deutsch, McCann Erickson and the Alchemy unit of Lowe, as well as Roberts & Tarlow, a unit of Omnicom Group’s DDB.
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