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Camp + King portrays Re/Max agents as helpful know-it-alls in these cute ads directed by Roman Coppola.
“We were inspired by house hunting/DIY shows where they always focus on the latest trends,” agency creative director Rikesh Lal tells Adweek. “The home-buying process is heavily influenced by these shows, so we played into that culture to show there’s more to buying a home than what the wainscoting looks like or what your friends think.”
Debunking buyer and seller misconceptions plays into the first spot, where the resale value of natural stone vs.
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