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NEW YORK Relay Worldwide, a sports and events marketing company owned by Publicis Groupe, has elevated operations chief Tim Mauer to CEO. Mauer replaces chairman and CEO Wally Hayward.
Mauer is one of the founding members of Relay and was involved in the merger between Starcom Sports Marketing and JC Dolan & Associates to form Relay in 2001.
“Sports sponsorship consulting and marketing is the second-fastest growing area in the marketing mix behind digital. So, there’s huge opportunity in this area and there will be for quite some time,” said Mauer.
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