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It’s close to 5 p.m. at TBWA\Chiat\Day, San Francisco, and Chuck McBride feels like collapsing. He caught the flu during a trip to a wedding in Chicago and has barely had enough sleep to recover. His white Oxford hangs out of his jeans and his eyes droop.

A bug zapper lies on the floor of his cluttered office and a sculpture of a deformed monster is perched on a shelf behind his desk.

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