Relaxed Fit

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It’s close to 5 p.m. at TBWA\Chiat\Day, San Francisco, and Chuck McBride feels like collapsing. He caught the flu during a trip to a wedding in Chicago and has barely had enough sleep to recover. His white Oxford hangs out of his jeans and his eyes droop.

A bug zapper lies on the floor of his cluttered office and a sculpture of a deformed monster is perched on a shelf behind his desk. People keep dropping off tapes and updates about a shoot, seemingly oblivious to McBride’s condition.

There is no rest in sight for the executive creative director—point man for Levi’s, one of the nation’s better-known creative talents and father of two children.

Last fall, McBride was lured away from heading creative efforts for Nike at Wieden + Kennedy, Portland, Ore.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in