REI Celebrates the Inspirational Stories of Dedicated Hikers in New Campaign

Videos showcase perseverance on the trail

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To celebrate its customers' love of hiking and exploring the outdoors, REI launched Every Trail Connects, a series of three six- to eight-minute videos that tell emotional stories from three of America's hiking trails.

The first video, which launched in January, features Errol "The Rocket" Jones, a 65-year-old long-distance runner who trains on the Bay Area Ridge Trail outside of San Francisco.

 

The second, launched in February, features Paul Stiffler, known as Ponytail Paul, who serves as a "trail angel," providing food and supplies for hikers at one of the most remote portions of the Appalachian Trail in Maine.

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