Sustainability

REI’s Built-In Community Helped the Brand Survive the Covid-19 Crisis—and Become Carbon Neutral

A long history of environmental activism exemplifies purpose-driven marketing

rei outpost
After achieving its goal of becoming carbon neutral by this year, REI now aims to halve its carbon footprint by 2030. REI

By Richard Collings

September 25, 2020

Richard Collings
@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.
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