Sustainability

REI's Built-In Community Helped the Brand Survive the Covid-19 Crisis—and Become Carbon Neutral

A long history of environmental activism exemplifies purpose-driven marketing

rei outpost — After achieving its goal of becoming carbon neutral by this year, REI now aims to halve its carbon footprint by 2030.REI

September 25, 2020

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Key insights:

The cooperative sold its newly-built headquarters to bolster a strong balance sheet that helped it survive the pandemic.

Richard Collings

@RichCollings
richard.collings@adweek.com

Richard Collings is a retail reporter at Adweek.

Sustainability

REI's Built-In Community Helped the Brand Survive the Covid-19 Crisis—and Become Carbon Neutral

A long history of environmental activism exemplifies purpose-driven marketing

Richard Collings

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Richard Collings