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It’s hard to ignore banner ads. But whether your eyes linger—or if you even remember what the ads were promoting—is a different story. In order to get that much-desired attention, companies are turning those page decorations into a participatory activity.
Macy’s recently launched a banner ad campaign for clothing brand Maison Jules that doesn’t rely on static images and text. Its banner ads allow users to scratch and “peel” to reveal 12 different Parisian-themed outfits. Buttons offer options for variety of activities, including watching a video featuring the clothes and the ability to peruse the lookbook.
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