Reimagining Brand Loyalty and Value in the Digital Age With Petco's Tariq Hassan

It's crucial that companies don't lose their instincts when facing overwhelming amounts of data

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The need for brand trust among consumers is at an all-time high, says Brand Genius honoree Tariq Hassan who joined Brandweek last week to share why trust will play an increasingly important role as the digital transformation reimagines brand loyalty and value.

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