Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The need for brand trust among consumers is at an all-time high, says Brand Genius honoree Tariq Hassan who joined Brandweek last week to share why trust will play an increasingly important role as the digital transformation reimagines brand loyalty and value.
Hassan took the stage with Adweek chief content officer Lisa Granatstein as he rounded out his 4 years as CMO of Petco. Just today he began his new role today as chief marketing and digital officer at McDonald’s.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in