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LOS ANGELES Digitas has named Martin Reidy president of Digitas West, a new position, the company said today.
Reidy, who is currently president and chief executive officer of Interpublic Group’s interactive agency R/GA in New York, is expected to start at Digitas in San Francisco in January. He will report to Rob Willms, president of Digitas’ Boston region. Reidy will lead an office that works with clients like Charles Schwab & Co., Sony eSolutions and Microsoft.
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