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LOS ANGELES Omnicom Group’s BBDO in Atlanta and Prometheus Media in Chicago have won REI’s $20 million creative and media buying and planning duties, respectively, following a review, the company confirmed.
The first work, a combination of radio, newspaper, outdoor and online, is expected to break in March 2008.
“BBDO and Prometheus have an authentic passion for the outdoors and REI’s brand,” said Tom Vogl, client vp of marketing, in a statement. (The ex-Dell executive joined REI in August.)
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