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Rather than pitting man against nature, Recreational Equipment Inc.’s new campaign espouses a harmonious relationship between the sports enthusiast and the Great Outdoors.
Sedgwick Rd. in Seattle recently broke a national print campaign for the sporting-goods retailer. The work, which carries the new tagline, “Get outside yourself,” will run through the end of 2002. Radio, newspaper and outdoor ads will also break in the coming months.
This is the second campaign Sedg wick Rd. has completed for REI since winning the creative account in December 2000.
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