Register.com Taps Impiric

NEW YORK — Register.com has awarded its estimated $20 million account to Impiric, the direct-marketing division of Young & Rubicam.

The New York-based client had narrowed its search in December to three finalists–Grey Worldwide, D’Arcy Masius Benton & Bowles and OgilvyOne, the direct-marketing division of Ogilvy & Mather [Adweek, Dec. 11].

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