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DALLAS A new Southwest chapter of the Promotion Marketing Association will hold its first event Jan. 25, a luncheon at the American Airlines Center hosted by the Dallas Mavericks National Basketball Association team.
Yum Brands, which includes Dallas-based Pizza Hut, is co-sponsor of the event, the association said.
The chapter is asking marketing and agency executives to attend along with industry suppliers.
“We have such a strong marketing and creative community in the Dallas metroplex that we’re excited to get the chapter off the ground,” said Bobbi Merkel of TracyLocke in Dallas, who spearheaded the foundation of the Southwest chapter.
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