Regina King Stars in New Wells Fargo Ads for Debuting Line of Credit Cards

Havas NY creates campaign to kick off the brand's new product portfolio

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Wells Fargo is introducing its newest credit card in a big way: by teaming with Oscar-winning actress Regina King for its first celebrity TV spot.

Titled “Real Life Ready,” the campaign shows King using Wells Fargo’s Active Cash Visa card for her casual shopping needs, whether that means getting some ice cream or renting a bike for the day. In both 30-second spots, her card accumulates cash back rewards as she navigates certain setbacks, including being locked out of her house and replacing items damaged by her dog.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in