Reframing How Brands Market Hispanic Audiences 

From food and music to television, Hispanic culture has made an immeasurable impact on brand marketing strategies. Companies continually positioning themselves in this market have proven to gain popularity nationally, with television significantly expanding programming that targets and reflects the Hispanic culture. Luis Izquierdo, avp of product brand management at AT&T, sat down with Adweek during our Elevate: Hispanic TV Summit for a discussion on the keys to becoming an influential advertiser and marketer for Hispanic audiences and what strategies companies can implement into their own brand.