Reflecting A Grim Reality

Their faces are not the prettiest. In fact, one of the teenagers urging her peers to respect themselves in a new 30-second public service spot for Students Against Destructive Decisions has acne.
Spurred by a rash of drug-related incidents involving teens, the nonprofit group formerly known as Students Against Drunk Driving changed its name and broadened its mission earlier this month.
SADD executive director William Cullinane said, “We must join our students in the battle against the problems they confront every day so as to avoid tragedies such as those involving drinking at MIT and Andover and the recent rash of suicides in South Boston.”
The spot, created by Hill, Holliday, Connors, Cosmopulos in Boston, positions SADD as the national leader in understanding, educating and preventing at-risk behavior among American youth.
Copywriter Jay Nelson, art director Ron Wilcox and creative directors Ernie Schenck and Jamie Mambro crafted the commercial. –Judy Warner