Refinery29’s Immersive Funhouse-Meets-Museum Brings the Digitally-Native Brand to Life

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Refinery29 has hosted 29Rooms during New York Fashion Week for the last three years. All images courtesy of Getty Images for Refinery29

Behind a wall of metallic pink and red streamers inside a Williamsburg, Brooklyn warehouse there is a carousel with unicorns and oversized beauty products—a plastic lipstick the size of a elementary school kid, an eyeshadow palette that’s over five feet tall—and, if you’re in New York this weekend, you could be on it too.

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.