Refinery29’s Immersive Funhouse-Meets-Museum Brings the Digitally-Native Brand to Life

29Rooms is sponsored by Aldo, Clarins, Dunkin' Donuts and more

Refinery29 has hosted 29Rooms during New York Fashion Week for the last three years. All images courtesy of Getty Images for Refinery29

Behind a wall of metallic pink and red streamers inside a Williamsburg, Brooklyn warehouse there is a carousel with unicorns and oversized beauty products—a plastic lipstick the size of a elementary school kid, an eyeshadow palette that’s over five feet tall—and, if you’re in New York this weekend, you could be on it too.

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@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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