Refinery29's Immersive Funhouse-Meets-Museum Brings the Digitally-Native Brand to Life

29Rooms is sponsored by Aldo, Clarins, Dunkin' Donuts and more


Behind a wall of metallic pink and red streamers inside a Williamsburg, Brooklyn warehouse there is a carousel with unicorns and oversized beauty products—a plastic lipstick the size of a elementary school kid, an eyeshadow palette that’s over five feet tall—and, if you’re in New York this weekend, you could be on it too.

The carousel is filled with blown-up beauty products for a reason: Ulta is one of the seven brand sponsors of Refinery29’s 29Rooms, the immersive experiential installation that Refinery29 has hosted during New

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