Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
TFA/Leo Burnett Invited to Pitch $10-20 Mil. Branding Task
BOSTON–IWant.com, a Web service designed to help connect buyers, sellers and traders, is seeking an agency to differentiate its brand in the face of established competitors such as eBay.
The Burlington, Mass.-based firm was launched last week with assistance from TFA/Leo Burnett Technology Group in Boston. That shop designed the site and is invited to participate in the review, said IWant.com vice president of marketing Mark Belinsky, who is overseeing the search with no help from outside consultants.
“We intend to be a major consumer player,” and a nationwide branding push with print and broadcast components is planned, said Belinsky.
Ad spending, contingent on the client’s next round of venture financing, is expected to be $10-20 million, said Belinsky.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in