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ReevesDrake has fashioned a humorous campaign to promote energy-efficient, front-loading washing machines on behalf of a consortium of New England utility companies.
In TV and print ads breaking this week in Massachusetts, Connecticut and Vermont, ReevesDrake in Boston coins the term TumbleWashers, a reference to the machines’ cleaning action. The tagline: “That’s clean living.”
A 30-second television spot depicts a mock parole board firing questions at a “prisoner”–actually a middle-aged husband–hoping to be reunited with his family.
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