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NEW YORK Actor Christopher Reeve has directed a series of public service spots that star celebrities and promote the National Constitution Center, a Philadelphia museum slated to open on July 4.
Independent agency SFGT approached Reeve to direct the series of four 30-second TV spots in part because of his clout with well-known personalities, said Dudley Fitzpatrick, CEO and chief creative officer of the Philadelphia shop. SFGT won the federally funded work in July, after a review that included several undisclosed New York and Philadelphia agencies.
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