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Amp Agency of Boston said it has added media chores for the U.S. Legal Markets unit of LexisNexis and the Netter Anatomy brand of Elsevier (both owned by Reed Elsevier.)
The shop was selected following a review. The assignment covers traditional and digital strategy, planning and buying. Mediaedge:cia had worked on the assignments before parting with the client late last year.
Work cuts across both digital and traditional media outlets focused on the business/legal market and science/health professionals for more than 25 products under the two divisions (specific media planning/buy for each product).
For Netter, Amp will also handle creative duties.
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