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Reebok is unifying its brand under the iconic Vector logo and “drop-R” wordmark, dumping its red Delta logo from most products in the process. While that Vector logo may look similar to the original, this updated version is a thinner, more modern version.
“Under a unified banner, all of our products and experiences will tell a single story that is clear and consistent,” said Karen Reuther, vp of creative direction. “The Vector was created as a logo version of the iconic Reebok side stripes and cross-check design that dates back more than 50 years.
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