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NEW YORK Reebok has elevated CMO Uli Becker to president and CEO, replacing Paul Harrington, who resigned in April after a 12-year stint with the company.
Becker joined Reebok, Canton, Mass., in May 2006, following his duties as the head of global brand marketing for adidas (Reebok’s parent company) and managing director of adidas International in Amsterdam, the Netherlands. When he joined Reebok, Becker announced his intent to streamline the brand’s marketing operations and to unify brand messaging, as the athletic brand sought to turn its business around and reposition itself in the marketplace.
“[Paul
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