Reebok Preps Billboards for Rbk

BOSTON Reebok next week will unveil an out-of-home push for its Rbk footwear collection, the company said.

Billboards featuring Philadelphia 76ers star Allen Iverson and rap artist 50 Cent will launch during the first three weeks of November in Atlanta, Boston, Chicago, Detroit, Los Angeles, Miami, Washington, D.C., and other major markets.

This marks the first time the two Reebok endorsers have appeared together in an ad, according to the Canton, Mass.-based company. Lead Reebok shop Arnell Group in New York crafted the billboards.

Iverson’s Answer 7 basketball shoe hits stores on Nov. 7 and will retail for $115. 50 Cent’s G6 lifestyle offering will be available Nov. 11, priced at $80.50.