Reebok, NBA Confirm Marketing Deal

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NEW YORK–Reebok and the National Basketball Association Wednesday confirmed a marketing deal in which the Canton, Ohio-based sporting goods company will become the exclusive licensee to outfit all 29 NBA teams, as well as market and sell their apparel. The 10-year agreement, which takes full effect with the 2004-05 season, first was reported by Brandweek’s Hilary Cassidy (July 2).

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