Reebok, NBA Confirm Marketing Deal

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NEW YORK–Reebok and the National Basketball Association Wednesday confirmed a marketing deal in which the Canton, Ohio-based sporting goods company will become the exclusive licensee to outfit all 29 NBA teams, as well as market and sell their apparel. The 10-year agreement, which takes full effect with the 2004-05 season, first was reported by Brandweek’s Hilary Cassidy (July 2).

The agreement also applies to all Women’s National Basketball Association teams, teams in NBA’s development league, and includes, with limited exceptions, exclusive rights for Reebok to design, manufacture, sell and market licensed merchandise headwear, T-shirts, fleece and other apparel.

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