Reebok To Launch Aggressive Women's Initiative

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

BOSTON–Reebok on Thursday launches a national campaign themed “It’s a woman’s world.” The effort retains Reebok’s over-arching “Defy convention” positioning introduced as the year began by New York’s Berlin, Cameron & Partners.

The latest ad salvo is set to debut with two 30-second spots on the premier of CBS’ Survivor Africa series.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in