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Reebok Golf has moved its print assignment to Heater Advertising here and shifted TV work in-house, creating spots with the help of production company National Ministry of Design. Media buying and placement is also being handled by the client.
A print and television campaign now breaking introduces the DMX Trak spikeless golf shoe and carries the tagline, “Changing the sole of golf.”
Commercials will run through most of the year on the Golf Channel and some network television golf coverage.
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