Reebok Gets Kicked in the Butt by FTC

'Consumers deserved a workout, not to get worked over,' FTC's Vladeck says

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Reebok's claims in its ads touting its EasyTone and RunTone line of shoes was just too good to be true for consumers and the Federal Trade Commission, which has just gotten the fitness apparel manufacturer to pay a $25 million settlement to resolve charges of deceptive advertising.

The FTC found that the claim in the ad in question, which promised consumers "better legs and a better butt with every step," was not backed by substantial proof. "Their claims didn't withstand scrutiny," said David Vladeck, director, FTC's bureau of consumer protection.

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