Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Reebok's claims in its ads touting its EasyTone and RunTone line of shoes was just too good to be true for consumers and the Federal Trade Commission, which has just gotten the fitness apparel manufacturer to pay a $25 million settlement to resolve charges of deceptive advertising.
The FTC found that the claim in the ad in question, which promised consumers "better legs and a better butt with every step," was not backed by substantial proof. "Their claims didn't withstand scrutiny," said David Vladeck, director, FTC's bureau of consumer protection.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in