Reebok to Boost Ad Spending

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Reebok’s new chief marketing officer says he plans to increase ad spending worldwide in an effort to make Reebok the “cool” athletic foot-wear and clothing choice for young people. Micky Pant, 47, was named to the position late last month.

Reporting to president David Perdue, Pant succeeds Angel Martinez, who resigned from the Canton, Mass.-based

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