Reebok to Boost Ad Spending

Reebok’s new chief marketing officer says he plans to increase ad spending worldwide in an effort to make Reebok the “cool” athletic foot-wear and clothing choice for young people. Micky Pant, 47, was named to the position late last month.

Reporting to president David Perdue, Pant succeeds Angel Martinez, who resigned from the Canton, Mass.-based company in the summer. Pant has been with Ree-bok for seven years. Most recently he was svp, global marketing services, a post Reebok will not seek to fill.

Reebok annually spends more than $100 million on advertising worldwide.