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Doremus has hired a former top executive at Red to help the shop’s clients find new ways of marketing themselves digitally.
Laurie Schuster (shown) spent nearly two years at Red in New York, where she was director of digital strategy. She oversaw the redesign of the organization’s Web site and helped Red raise money to combat AIDS in Africa via communication channels such as blogs, social media sites and e-mail.
Her position at Omnicom Group’s Doremus — head of digital strategy for the New York office — is new.
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