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All roads point to the metaverse as being a new frontier for people to access information and services, make and sell virtual goods, communicate, and socialize—all in real-time. But will this Web3 environment become the chosen medium for consumer awareness and engagement?
On the heels of recent launches, we sat down with leaders from Samsung and the NFL at Mediaweek as the experience-minded brands talked about how they’re harnessing this virtual realm to power consumer education and exploration in new and exciting ways.
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