Red Stripe Says, 'Boo!'

NEW YORK Red Stripe beer will launch a campaign this week that continues its “Hooray Beer!” tag but adds a new twist. The Red Stripe Ambassador, the brand’s Jamaican spokesman, says “Boo!” to call out unpleasant social situations that can be resolved with Red Stripe.

In one spot, a man returns a borrowed sweater to his friend, but the borrower’s oversized head has stretched out the sweater so that it is now unwearable. The Red Stripe Ambassador walks in with a new sweater and a bottle of Red Stripe and says, “Boo, large-headed friend.