Red Stripe Says, 'Boo!'

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NEW YORK Red Stripe beer will launch a campaign this week that continues its “Hooray Beer!” tag but adds a new twist. The Red Stripe Ambassador, the brand’s Jamaican spokesman, says “Boo!” to call out unpleasant social situations that can be resolved with Red Stripe.

In one spot, a man returns a borrowed sweater to his friend, but the borrower’s oversized head has stretched out the sweater so that it is now unwearable.

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