Red Sox, BostonWorks in Sponsorship Pact

BOSTON BostonWorks, the online and print employment and recruitment service of The Boston Globe, said it has signed a sponsorship agreement with the Boston Red Sox through the 2005 baseball season.

As a result, BostonWorks will be the only employment vendor with ad signage inside Fenway Park. Terms were not disclosed.

In addition to the signage, the Red Sox will grant BostonWorks a license to use the club name and logo in its advertising and promotions, handled mainly by Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston.

BostonWorks will also run contests allowing fans to win seats at Fenway. A similar promotion, “Summer with the Sox,” was held last year.

—Adweek staff report