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Economy hotel brand Red Roof Inn is strumming for country music fans by partnering with the Great American Country TV network to promote its “Red Roof Loves Country Road Trips” campaign.
The effort began this week with a series of 30-second spots on the GAC that weave Red Roof with singer Phil Vassar and vocal group Little Big Town. Those artists are also featured on RedRoofLovesCountry.com in music videos and interview shorts, created by Rink Entertainment, Nashville, Tenn.
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